EaseMyTrip has taken a significant step by suspending all flight bookings to the Maldives, a decision linked to Prime Minister Modi’s recent online campaign. The company, founded in New Delhi in 2008 by Nishant Pitti, Rikant Pitti, and Prashant Pitti, has voiced its solidarity with India amid the controversy surrounding PM Modi’s visit to Lakshadweep.
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EaseMyTrip suspends all Maldives flight bookings
Nishant Pitti, the co-founder and CEO of EaseMyTrip, announced this move on social media, particularly on Twitter. He expressed support for the #ChaloLakshadweep campaign and pledged to offer special promotions to promote the picturesque destination recently visited by PM Modi.
The decision comes in the wake of tensions between India and the Maldives, with the hashtag #BoycottMaldives gaining traction on social media. Indian travelers have reportedly started canceling their planned trips to the Maldives in response to the controversy.
Maldivian politicians create controversy.
The Maldivian government took action by suspending three deputy ministers who had made derogatory social media posts against Prime Minister Modi. The posts criticized Modi for promoting Lakshadweep as a tourist destination, implying a rivalry with the Maldives. Modi had praised the beauty of Lakshadweep and the warmth of its people on social media after his visit.
Indian celebrities react
Indian celebrities, including Salman Khan, Akshay Kumar, and Sachin Tendulkar, have joined the conversation, urging people to explore domestic tourist destinations instead of traveling to the Maldives. They condemned the “hateful” and “racist” comments made by the Maldivian ministers on social media.
What the Maldivian overseas ministry stated
In response to the suspension of flight bookings, the Maldivian foreign ministry clarified that the derogatory comments on social media do not represent the government’s official stance and are personal views.
Conclusion
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In summary, EaseMyTrip’s decision to suspend Maldives flight bookings is connected to the controversy surrounding PM Modi’s visit to Lakshadweep. This has sparked reactions from leaders and celebrities, with calls to explore Indian tourist destinations. The Indian side has reportedly conveyed concerns over the derogatory remarks to the Maldives.