Why SMS Marketing is Still Vital for Running a Successful Business
4 min readIn the world of business, one of the most important factors to consider is the way you are marketing your products. Another is customer relations. Luckily there are some tools such as SMS that can help you promote your products as well as maintain customer relationships. If you are still hesitant about whether having an SMS service for your business is the right move or not, the following factors will help you reach the best decision.
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Making Important Announcements
One of the easiest ways to make an announcement that all your customer base will see is through SMS. If you think about it, sending these announcements using other means may not be as sufficient since people may not check their email or social media notifications as much as their direct messages. Having SMS as a way of communicating promotions, new products or simply informing customers of a certain aspect of your business is going to be much easier and more personal than email. You can also welcome new customers or even automate messages if you have customers’ birthdates in your database.
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Ensures Positive Customer Relations
One of the main benefits of using messaging as your preferred channel of communication with customers is the way it improves customer relations. According to various marketing studies, customers have shown a clear preference for text messages over other modes of communication when it comes to businesses. Unlike other notifications that customers may receive, text messages are easy to document which means that customers can get any information about your business easily. If you send out a promo code, it will be easy to access it which is something that customers look for when it comes to communicating with any business. Since using SMS keeps your customer base informed about any updates, it adds to their overall experience.
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Reliable Way to Communicate
Another aspect that makes SMS a strong tool in any industry is its reliability. Unlike emails that can end up in spam or junk, direct messages are sure to reach their intended recipient. By using a good text messaging API, you will be able to ensure your messages are reaching your customers. In business, reliability is an aspect that you should seek. Whether you want to maintain a reliable reputation or you are looking for reliable ways to improve your customers’ experiences then text messaging is a tool that you will definitely need.
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Attract New Customers
Believe it or not, text messages can attract new customers to your business. By sending out a bulk message that asks recipients to respond through text to receive a discount or promotion you ensure that previous customers remain engaged and that potential customers are tempted to become part of your customer base. This method of text message marketing is called using keywords or shortcodes. To make sure that it gets the response you are looking for your keyword needs to be easy to remember. This is just one of the many ways that businesses can utilize SMS to their advantage.
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Easy to Analyze
An aspect that is crucial in any kind of marketing campaign or method of communication with customers is analytics. Analytics can give you a ton of information that you can compare to calculate whether this campaign is a success or not. For example, you can analyze how many people have responded to a particular announcement by comparing sales to the number of recipients of a message. Text messaging gives you different indicators that you can use to measure the success of your business.
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Saves Time and Effort
In business, time is money. SMS can help you save a lot of time which in turn means saving a considerable amount of money. Unlike other advertising campaigns that require time for planning and execution, a text message does not need the same effort or time. By relying on SMS marketing, you do not have to outsource companies to place advertisement signs or billboards. You also do not have to spend time or effort coming up with concepts for your marketing campaign which is going to give your marketing team more time to focus on other aspects to help promote your business.
After going over the different ways that a text messaging service can help your business, you can make sure that you’re making the right decision for your business. Your goal as a business owner should always be maintaining and growing your customer base. Using a text messaging service to communicate is going to ensure you reach your goal.
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