It’s hard to imagine our life without social networks. Now most of the inhabitants of the planet have the opportunity to go online and enjoy content under the authorship of different people. Thanks to social platforms, some people can relax after a working day, while others earn money from it and create their own brand.
We have already forgotten about it, but once Instagram was a network for communicating and publishing various lifestyle photos. Everything changed when major brands, entrepreneurs and influencers entered the site. Insta’s audience is constantly growing, and this attracts users who want to work online and attract as many people as possible with their content.
With the advent of IGTV, Reels and Stories, there are more opportunities to get likes. But why is the number of red hearts important for all bloggers and how does their number affect the popularity of the profile? We will answer these questions in the article.
You probably know that such indicators as the number of likes, comments and subscribers are of concern to both bloggers and ordinary users. By and large, this is due to the fact that red hearts and other parameters are an indicator of success. The more active the audience is on the page, the more solid and competitive it looks in the eyes of a potential viewer. For this reason, many makers, when they post a publication, buy Instagram likes. When a person sees that a post has collected a lot of red hearts, the user has a herd instinct, and he clicks on the “like” button.
Red hearts help attract new subscribers. If you use the hashtag promotion method, then you know that the more likes and comments, the higher the publication in the search and it is seen by more users than others. Therefore, the number of likes is directly related to the arrival of new followers. It is especially useful to monitor the activity on the page if you have been blogging on Insta not so long ago. You can track statistics if you connect a Pro account, where all the important indicators of the publication or the entire profile will be shown.
A ranked feed has been working on Instagram for a long time. This means that users do not see all your posts, but only those that have received a large number of hearts. If users liked the publication, were active and even saved to favorites, then the network algorithms will consider the post interesting and show it to all subscribers. And if you fail to get a good number of likes and reviews, then the post will not be shown to anyone and instead there will be other publications in the users’ feed, including content by other authors.
It is important to feel emotional support from the audience, because the influencer invests a lot of time and effort in each publication. We can say that likes, comments and saves are a kind of payment for your efforts. Agree, it’s nice to see that you are appreciated as a blogger, and people like your posts? Many users underestimate the emotional component and believe that one red heart or a review will not change anything, but this is a misconception. Bloggers are the same people as the rest, so they need support.
In order to understand which topics are interesting to users and what you should write about next, you need to have feedback from readers. Likes are the easiest way to understand this. If the audience does not react to the new content in any way, it means that it’s time to change something. But, as you already know, not all publications get into the readers’ feed, so it is important to track the mood of viewers with the help of stories and surveys. Perhaps everything is fine with the posts, but users do not see them because he collected a few red hearts, you did not notice it in time and did not buy real instagram likes.
Novice bloggers are often visited by thoughts that their content is not needed by anyone and it is impossible to get their audience because of the great competition. This is due to the fact that at first they do not see a response from viewers and readers. But do not give up and give up the idea of becoming a good blogger. Everyone has such a chance. Now that you know why likes are so important, it will be easier for you to navigate the web and understand the algorithms of Instagram. It’s not an easy job, but when you see the fruit of your labors, it will make you very happy!