Top 5 2D Animation Trends to Watch Out for in 2023
4 min read“Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.”- Walt Disney.
For the longest time, animation was used only to entertain people, but recently it has been used in many other areas. One of the most popular uses of animation is in digital marketing, where they are used to promote products or brands and even un-intrusive advertising tools.
Suppose you want to make sure your videos catch the attention of potential customers and tell them about your product or brand at the same time. In that case, you can hire a creative 2D animation service provider that can help you in engaging with your customers.
Another way animation is making an impact in the digital world is by using it on landing pages to bring them to life and help you sell your product. Like creating a video for marketing, it is all about making the page visually appealing but not too distracting by using a 2D animation service according to your need.
Below are five of the most popular graphic design services trends that we predict will be popular in 2023:
- Cinema 4D
The complexity of Cinema 4D was evident when it became mandatory for North American film schools students in 2016. This software can make things like particle effects and smoke. The Cinema 4D creators made it so that anyone could use the program’s advanced features as long as they could understand its basic principles.
What makes Cinema 4D great for 2D animation services is that many of its features can be used outside of 3D. For example, those who want to make a character talk can open up a text box and type whatever text they want their characters to say. This feature is important because it allows animators to focus on their artistic talents rather than worrying about motions or technicalities.
- Real-time rendering
Many other animation services have had trouble with stable real-time rendering, so traditional 2D animation programs like Flash and Toon Boom Studio were preferred over them. However, the release of Unreal Engine 4 (UE4) has changed all of that. UE4 is a game engine that can be used for other things besides games like 2D animation. And it’s popular because it allows people to create their original animated movies using real-time rendering. This means that you don’t have to worry about lag or crashes, no matter how slow your computer is. Of course, it’s important to have an adequate amount of RAM and a powerful graphics card if you are to take your 2D animation service seriously, but those are easily accessible today.
- Web-based 2D animation software
There was a time in which 2D animation involved drawing on paper and then transferring the drawings to a computer so that they could be animated on software like flash or Toon Boom Studio. Today, things are much easier because 2D animation service programs are designed for web-based use. This means that artists can start creating their animations as soon as they get into the program without first learning complicated 3D modelling skills.
- A mix of different animation techniques
It can be hard to imagine that different animation techniques can be used in one video, but that is one trend that you can look forward to in the coming year. Advertisement industries, particularly, are looking for different methods to stand out from the crowd and not go the same route with animation techniques. As such, they are coming 2D, 3D, and motion graphics together to create something unique. And combing animation services with other services can be a ton of fun and will give the creators the freedom to experiment more.
Creators have already been mixing 2D animation with 3D animation – giving 2D overlaps with movements.
- Restricting the colour palette
Loud colours, too many colours, colours that pop out: animators are leaving these trends behind and moving to more restricted and muted colour palettes in 2023. Instead of using a rich pallete with a lot of undertones, animators are opting to tell stories without distracting with colours. Using a limited palette can also be challenging, but when done masterfully, it can tell a story that may appear outstanding and appealing.
2D animation is finding new ways to tell stories and thrive, even through the immersive style of storytelling, like VR, that people are opting for. Today, 2D animation is not restricted to the Mickey Mouse cartoons most people have grown up watching; it has extended beyond that and is making stories more engaging through muted colours, different styles, and even using the complexities of 4D to stand out. And with that, 2D animation services and their demand are still at peak.
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